Introduction to Dingsheng Yuanbao Street Project
1. Location advantage
Dingsheng Yuanbao Street is located in the city of Chengde, which is rich in royal culture. Chengde has a population of 3.6 million and a permanent population of 1.6 million in the city. The high-speed railway has been opened, and customers from Beijing and Tianjin can quickly reach Chengde within one hour. The project is located at the intersection of the three districts of Chengde, and it is 15 minutes away from various scenic spots in Chengde. It is about 20 minutes away from the high-speed railway station, and the transportation is extremely convenient. 8 highways and urban main roads all have obvious project billboards with high accessibility.
2. Project positioning
A. Dingsheng Yuanbao Street is an important component of the "Dingsheng Dynasty" cultural and creative industry base. It is an important commercial content for the live performance of "Kangxi Ceremony" and the theme amusement park "Dingsheng Plum Garden". It will become a characteristic commercial street for urban experience, entertainment and social interaction.
B. The commercial street will rely on the performances and scenic spots of the project to build Yuanbao Street into a "new cultural and tourism brand in northern cities", and create an integrated tourism consumption destination of "culture, commerce, entertainment, and tourism" for customers in the Beijing Tianjin Hebei and Liaoning Mongolia regions. The operation will take Chengde's royal culture as the soul, comprehensive leisure commerce as the core, and integrated IP entertainment as the trend, to achieve the goals of "enhancing the cultural connotation of Chengde's commercial body, improving Chengde's tourism development strategy and characteristic commercial strategic layout." To create the first urban gathering cultural experience center with performance as the core in the Beijing Tianjin Hebei region, focusing on performance viewing, cultural experience, leisure entertainment, and diversified catering functions.
3. Project planning
A. With strong support from departments at the national, provincial, and municipal levels, as well as various sectors of society, the Dingsheng Dynasty Cultural Industry Park has been listed as one of the 30 major cultural industry projects in the "12th Five Year Plan for Cultural Revitalization in Hebei Province (2012-2015)" and included in the 12th and 13th Five Year Plans for National Economic and Social Development in Hebei Province.
B. The project's application for a 4A level scenic spot in 2020 is currently under review. The box office of the Kangxi Festival performance in the national live action entertainment industry has increased by 13% annually; The ranking has risen from the top ten nationwide in 2018 to the top eight nationwide in 2019; In 2019, the box office exceeded 100 million yuan; And nearly 500000 people have entered the site.
C. The overall planning of Dingsheng Cultural Industry Park covers 2200 acres; The part of Dingsheng Yuanbao Commercial Street covers an area of 87000 square meters, with a total construction area of 27000 square meters, consisting of 36 Chinese style antique style buildings with 1-2 floors; The total length of the block is nearly 600 meters from east to west, with the Royal Square as the center. The block is divided into four reasonable business formats and locations. The commercial street has undergone royal themed display and decoration, the skylight lighting project has been put into use, and the music fountain and sketches have also been basically completed.
D. Transportation: Adjacent to the main roads of Guangren Street and Dingsheng Road, with sufficient parking spaces; More than 600 vehicles in both flat and underground parking lots; There are currently 5 direct bus routes to the project (Dingsheng Wangchao Station) and 1 bus tourism dedicated line.
